About the course
About the academy
Our courses will teach you all the ins and outs of permanent makeup and help you build a successful career in the beauty industry. You’ll get a comprehensive foundation, hands-on practice, attention to detail, and a personalized approach for every student.
Founder of Pigment World Academy
Post-training support
Personalized approach
Modern techniques
Comprehensive knowledge
Specialization
The path to perfection in permanent makeup
Perfect if you’re just starting your career in permanent makeup.
Plans:
Beginner / Advanced Beginner+ / Beginner PRO
Beginner / Advanced Beginner+ / Beginner PRO
Plans:
Pro / Star / Signature Star Techniques
Pro / Star / Signature Star Techniques
Plans:
Medical Beginner / Medical Beginner+
Medical Beginner / Medical Beginner+
For professionals who want to sharpen their skills and charge higher rates.
For professionals with a medical background
Perfect for complete beginners
Practicing artist
Cosmetologist, doctor, or medical professional
5% discount with a diploma
Beginner
Professional
Choose who you are
Medical
Course benefits
Benefits
Professional training that transforms your approach to beauty and opens up new opportunities
Not a two-day intensive, but a complete course that prepares you to become a professional artist and build a real career.
Professional career
Over 30 years of teaching in Russia and abroad, with thousands of students in more than 120 countries worldwide!
100,000+ students
Anna’s patented techniques include:
— dark circle correction
— contouring
— scalp micropigmentation
— and more, available nowhere else.
— dark circle correction
— contouring
— scalp micropigmentation
— and more, available nowhere else.
Unique techniques
Training with hands-on practice and regular feedback from experienced artists and Anna.
practice with models
Access to learning materials and guest experts from various fields.
Materials and experts
A recognized certificate that opens doors to premium salons.
International certificate
Who
the course is for
the course is for
Who it’s for
For beginners who want to learn an in-demand profession
For practicing artists who want to grow and add new techniques.
For cosmetologists and makeup artists who want to add a new service to their portfolio.
For those who dream of starting their own beauty business and working with premium clients.
For medical students and healthcare professionals who want to help people while building a career in a modern, profitable field.
Training formats and stages
Training stages
Online stage
[01]
Detailed video lessons with study notes and homework, plus hands-on practice on latex and paper
Guest experts
[02]
Lectures from experts in related fields, including marketing, personal branding, and legal topics.
In-person stage
[03]
Intensive hands-on practice with models under instructor supervision, followed by a final exam. In Moscow, training takes place at Anna’s Pigment Club clinic (16 Shmitovsky Proezd, Bldg. 2).
What you’ll get from the course
What you’ll get
The key knowledge and skills you’ll gain during the course
Fundamentals of color mixing and achieving predictable results
Everything you need to get started
Confident communication and handling objections
Personal branding, client acquisition, and business management
Understanding skin processes for safe procedures
Color theory
Equipment and materials
Client psychology
Marketing and promotion
Skin physiology and care
Course program
Modules
Most problems in permanent makeup don’t start with technique — they start with a lack of understanding. Why did the pigment turn gray? Why did the skin react differently than it did on the previous model? Why is the client unhappy with a procedure that was technically performed correctly? This first module answers these questions before you even pick up the machine.
Lessons
Lesson 1.1. The history of permanent makeup and the profession today. How dermopigmentation has evolved and what the work of a permanent makeup artist involves today.
Lesson 1.2. Equipment and pigments. Machine and needle characteristics, pigment composition and behavior, and how to choose materials for different skin types and facial areas.
Lesson 1.3. Asepsis and antisepsis. How to organize a sterile workspace, follow sanitation standards, and prevent infection.
Lesson 1.4. Skin histology and physiology. The structure and functions of facial and body skin, how tissue responds to procedures, and how the healing process works.
Lesson 1.5. Contraindications and regeneration. How to assess skin condition, when a procedure should not be performed, and what happens to pigment during the first few weeks after implantation.
Lesson 1.6. Medical history and allergic reactions. What to ask a client before the procedure, how to reduce the risk of a reaction, and what to do if one occurs.
Lesson 1.7. Makeup principles in permanent makeup. How the principles of shape and color apply to each client’s unique facial features.
Lesson 1.8. Trends and techniques. What clients are asking for today and how to tell the difference between a lasting trend and one they may regret a year later.
Lesson 1.9. Colorimetry and color theory. Color theory, mixing, correction, and pigment selection based on skin type and age.
Lesson 1.10. Client psychology. Building trust, managing expectations, handling difficult conversations, and knowing how to professionally decline a procedure.
What you’ll get
Included in the module
Lessons
Lesson 1.1. The history of permanent makeup and the profession today. How dermopigmentation has evolved and what the work of a permanent makeup artist involves today.
Lesson 1.2. Equipment and pigments. Machine and needle characteristics, pigment composition and behavior, and how to choose materials for different skin types and facial areas.
Lesson 1.3. Asepsis and antisepsis. How to organize a sterile workspace, follow sanitation standards, and prevent infection.
Lesson 1.4. Skin histology and physiology. The structure and functions of facial and body skin, how tissue responds to procedures, and how the healing process works.
Lesson 1.5. Contraindications and regeneration. How to assess skin condition, when a procedure should not be performed, and what happens to pigment during the first few weeks after implantation.
Lesson 1.6. Medical history and allergic reactions. What to ask a client before the procedure, how to reduce the risk of a reaction, and what to do if one occurs.
Lesson 1.7. Makeup principles in permanent makeup. How the principles of shape and color apply to each client’s unique facial features.
Lesson 1.8. Trends and techniques. What clients are asking for today and how to tell the difference between a lasting trend and one they may regret a year later.
Lesson 1.9. Colorimetry and color theory. Color theory, mixing, correction, and pigment selection based on skin type and age.
Lesson 1.10. Client psychology. Building trust, managing expectations, handling difficult conversations, and knowing how to professionally decline a procedure.
What you’ll get
- A clear understanding of what happens in the skin during the procedure and throughout the month that follows.
- The ability to choose the right machine, needle, and pigment based on material properties and skin type — not just recommendations from other artists.
- The ability to identify contraindications and professionally decline a procedure while maintaining the client’s trust.
- Successful completion of the theory assessment and approval to move on to hands-on practice.
Included in the module
- Presentations for every lesson.
- Theory knowledge assessment.
This is where you develop your technique and hand control. You’ll start on paper, then move on to latex — materials where mistakes cost nothing more than a sheet. You’ll work on real clients only once the movements become automatic.
Lessons
Lesson 2.1. Basic techniques on paper. Lines, shading, and solid fill. Exercises to develop hand control and precision.
Lesson 2.2. Working with the machine. Grip, speed, pressure, and machine settings. Techniques that reduce procedure time while minimizing skin trauma.
Lesson 2.3. Brows. Choosing the right shape for different face types, creating the outline, hairstroke technique, and practice on latex. Anna’s signature techniques.
Lesson 2.4. Lips. Lip anatomy and skin characteristics. Contouring, shading, full lip color, and watercolor technique. Sketching and hands-on practice. Anna’s signature techniques.
Lesson 2.5. Eyelids. Anatomy of the eye area. Lash line enhancement, eyeliner, shading, and soft shadow effects. Sketching and hands-on practice. Anna’s signature techniques.
Lesson 2.6. Permanent makeup correction and removal. Timing and principles of correction, working with removers and lasers, and a live removal demonstration on a model.
What you’ll get
Included in the module
Lessons
Lesson 2.1. Basic techniques on paper. Lines, shading, and solid fill. Exercises to develop hand control and precision.
Lesson 2.2. Working with the machine. Grip, speed, pressure, and machine settings. Techniques that reduce procedure time while minimizing skin trauma.
Lesson 2.3. Brows. Choosing the right shape for different face types, creating the outline, hairstroke technique, and practice on latex. Anna’s signature techniques.
Lesson 2.4. Lips. Lip anatomy and skin characteristics. Contouring, shading, full lip color, and watercolor technique. Sketching and hands-on practice. Anna’s signature techniques.
Lesson 2.5. Eyelids. Anatomy of the eye area. Lash line enhancement, eyeliner, shading, and soft shadow effects. Sketching and hands-on practice. Anna’s signature techniques.
Lesson 2.6. Permanent makeup correction and removal. Timing and principles of correction, working with removers and lasers, and a live removal demonstration on a model.
What you’ll get
- Strong hand control: clean lines, smooth shading, and even color application.
- The ability to create a custom sketch for each individual face rather than forcing the face to fit a template.
- Core techniques for three areas: brows, lips, and eyelids.
- The skills to correct unsuccessful work done by other artists — a separate, high-value service you can add to your price list.
- Approval to begin working on models.
Included in the module
- PM BOX: machine, pigments, needles, and everything you need to work.
- Homework assignments with detailed feedback from course mentors.
Technique without a booked calendar is just a hobby. This module covers where clients come from, why one artist can charge ten times more than another for the same service, and how to set up your business properly so you stay compliant and avoid issues with regulators.
Lessons
Lesson 3.1. Client communication psychology. Consultations, identifying the client’s real needs, managing expectations, and handling objections.
Lesson 3.2. Legal aspects. Informed consent, contracts, documentation, and the permits required to practice.
Lesson 3.3. Portfolio. Selecting your best work, shooting photos and videos, and presenting your work in a way that highlights your signature style.
Lesson 3.4. Social media. Promotion tools, content that keeps people watching to the end, and engagement through polls, quizzes, and live streams.
Lesson 3.5. Personal brand and referrals. Building a trustworthy and authentic brand. Working with reviews, encouraging repeat visits, and retaining clients. Offline promotion through events, collaborations, and printed materials.
Lesson 3.6. Pricing and service. Positioning your services, standing out from competitors, evaluating your marketing performance, and using booking tools. How to become one of the most in-demand and highest-paid artists in your city.
What you’ll get
Included in the module
Lessons
Lesson 3.1. Client communication psychology. Consultations, identifying the client’s real needs, managing expectations, and handling objections.
Lesson 3.2. Legal aspects. Informed consent, contracts, documentation, and the permits required to practice.
Lesson 3.3. Portfolio. Selecting your best work, shooting photos and videos, and presenting your work in a way that highlights your signature style.
Lesson 3.4. Social media. Promotion tools, content that keeps people watching to the end, and engagement through polls, quizzes, and live streams.
Lesson 3.5. Personal brand and referrals. Building a trustworthy and authentic brand. Working with reviews, encouraging repeat visits, and retaining clients. Offline promotion through events, collaborations, and printed materials.
Lesson 3.6. Pricing and service. Positioning your services, standing out from competitors, evaluating your marketing performance, and using booking tools. How to become one of the most in-demand and highest-paid artists in your city.
What you’ll get
- A polished portfolio and professionally set-up pages you can start promoting the day after the course.
- A complete set of documents to help protect you legally.
- A client acquisition system instead of relying on word of mouth alone.
- Clear reasons behind your pricing and the confidence to state your rates without apologizing.
Included in the module
- Masterclass: “Personal brand. Discovering your unique strengths.”
- Hands-on marketing and promotion masterclass.
Seven techniques that most artists in your city don’t offer. Each one addresses a client need that basic-level specialists typically won’t take on — which is why these services can command higher prices. Some of these techniques were developed and patented by Anna herself.
Lessons
Lesson 4.1. Dark circle camouflage. Anna Savina’s signature technique.
Lesson 4.2. Medical camouflage. Scars, burn marks, and other skin imperfections.
Lesson 4.3. Permanent makeup artistry. Blush, eyeshadow, and freckles.
Lesson 4.4. Permanent facial contouring. Contouring the nose, cheekbones, and facial structure.
Lesson 4.5. Scalp micropigmentation. Working with the scalp to create the appearance of greater hair density and camouflage thinning areas and scars.
Lesson 4.6. Body correction. Areola restoration.
Lesson 4.7. Hairstroke technique. Hairstroke brows. The “Realistic Hair Strokes” course: creating individual hair strokes and working with natural growth direction and density.
What you’ll get
Included in the module
Lessons
Lesson 4.1. Dark circle camouflage. Anna Savina’s signature technique.
Lesson 4.2. Medical camouflage. Scars, burn marks, and other skin imperfections.
Lesson 4.3. Permanent makeup artistry. Blush, eyeshadow, and freckles.
Lesson 4.4. Permanent facial contouring. Contouring the nose, cheekbones, and facial structure.
Lesson 4.5. Scalp micropigmentation. Working with the scalp to create the appearance of greater hair density and camouflage thinning areas and scars.
Lesson 4.6. Body correction. Areola restoration.
Lesson 4.7. Hairstroke technique. Hairstroke brows. The “Realistic Hair Strokes” course: creating individual hair strokes and working with natural growth direction and density.
What you’ll get
- Seven new services to add to your price list, each with a higher price point than basic procedures.
- Access to the premium market and clients with medical needs — people who may have been searching for the right specialist for years.
- A clear understanding of professional boundaries: where aesthetics end, responsibility begins, and when it’s better to decline a procedure.
Included in the module
- Anna’s Q&A masterclass.
- Masterclasses from guest experts on specialized techniques.
Latex practice is over. Next, you’ll work with real people, observe real skin reactions, and have an instructor by your side. Ten days at Pigment Club in Moscow, where Anna sees her own clients.
Lessons
Lesson 5.1. Practice with an experienced artist. Working in a real clinic environment: equipment, workflow organization, and sanitation standards in practice. Observe the full procedure from consultation to aftercare recommendations. Your mistakes are reviewed on the spot, while there is still time to correct them.
Lesson 5.2. Practice on models. Perform procedures on real models under instructor supervision. Learn to control needle depth, achieve even pigment application, and select the right pigment for each individual skin type. Receive feedback after every procedure. Available to students who have successfully passed the assessment.
What you’ll get
Included in the module
Lessons
Lesson 5.1. Practice with an experienced artist. Working in a real clinic environment: equipment, workflow organization, and sanitation standards in practice. Observe the full procedure from consultation to aftercare recommendations. Your mistakes are reviewed on the spot, while there is still time to correct them.
Lesson 5.2. Practice on models. Perform procedures on real models under instructor supervision. Learn to control needle depth, achieve even pigment application, and select the right pigment for each individual skin type. Receive feedback after every procedure. Available to students who have successfully passed the assessment.
What you’ll get
- Your first independent procedures on real people, with an instructor right behind you as a safety net.
- A clear, repeatable workflow you can follow with every client.
- A real understanding of how a clinic operates day to day.
- Confidence. You can’t get it from video lessons — only from hands-on practice.
Included in the module
- Anna Savina’s textbook.
- Branded merchandise: notebook and pen.
The certification assessment follows the same criteria used to evaluate artists at international championships. This is not just a formality: the panel consists of practicing professionals who review each student’s work in detail.
Lessons
Lesson 6.1. Final assessment. A complete procedure on a model: preparing the workspace, conducting a consultation and taking the client’s medical history, creating a sketch based on anatomy, and performing the procedure using the selected technique. The assessment also includes a theory test covering color theory, skin anatomy, asepsis, legal requirements, and client psychology. The panel evaluates technical accuracy, the aesthetics of the final result, and overall professionalism throughout the procedure.
Lesson 6.2. Academy diploma. Awarded upon successful completion of the certification assessment. It confirms your qualification as a permanent makeup artist and can be used when applying for jobs, working in a clinic, or starting your own business.
What you’ll get
What you’ll achieve
The six modules cover the entire journey — from drawing your first line on paper to earning your diploma and working with your first clients. You’ll graduate with strong technical skills, a polished portfolio, ready-to-use professional documents, and a service menu that goes beyond brows and lips to include camouflage, contouring, and scalp micropigmentation.
You’ll also become part of the international Pigment Club alumni community, with ongoing access to a professional network, masterclasses, and the opportunity to be featured among Anna’s recommended graduates.
Lessons
Lesson 6.1. Final assessment. A complete procedure on a model: preparing the workspace, conducting a consultation and taking the client’s medical history, creating a sketch based on anatomy, and performing the procedure using the selected technique. The assessment also includes a theory test covering color theory, skin anatomy, asepsis, legal requirements, and client psychology. The panel evaluates technical accuracy, the aesthetics of the final result, and overall professionalism throughout the procedure.
Lesson 6.2. Academy diploma. Awarded upon successful completion of the certification assessment. It confirms your qualification as a permanent makeup artist and can be used when applying for jobs, working in a clinic, or starting your own business.
What you’ll get
- A diploma from Pigment World Academy.
- An honest assessment of your skill level from practicing professionals, including your strengths and areas for further improvement.
- A Pigment World Academy artist award statuette.
What you’ll achieve
The six modules cover the entire journey — from drawing your first line on paper to earning your diploma and working with your first clients. You’ll graduate with strong technical skills, a polished portfolio, ready-to-use professional documents, and a service menu that goes beyond brows and lips to include camouflage, contouring, and scalp micropigmentation.
You’ll also become part of the international Pigment Club alumni community, with ongoing access to a professional network, masterclasses, and the opportunity to be featured among Anna’s recommended graduates.
box for every student
Gift
For plans that include it
Pigment World permanent makeup machine
“Beautiful Face Always” basic pigment set, 3 ml × 10 pcs.
PM needles — 10 pcs.
Pigment cup holder
Pigment cups — 20 pcs.
Bonuses
Bonuses
The opportunity to become one of Anna’s recommended artists worldwide
03
“Pigment” magazine, a set of workbooks, and a training manual.
Additional materials
02
Membership in the international alumni club
Community, experience sharing, masterclasses, and exclusive materials
01
Meet Your Instructor
Anna Savina
years
30
of professional experience
100 000+
PMU artists trained worldwide
Practising dermatologist
Over 100 diplomas and awards, including the PMU Oscar
Author of the world’s first PMU textbook
Co-developer of the Russian GOST standard
Organiser of the first International Permanent Makeup Congress
Academy plans
Plans
Plan comparison
Beginner
Beginner +
Beginner pro
1499 $
131 900 ⊆
527 000 ⊆
263 000 ⊆
2990 $
5990 $
659 000 ⊆
7490 $
395 000 ⊆
4490 $
Plan
Plan
Plan
Module 1. The PM Bible
Module 2. Practice on paper and latex
Module 3. Marketing as a bonus
Everything included in the Beginner plan
Module 5. In-person practice
(5 sessions)
(5 sessions)
Statuette
PM BOX (Corded machine)
Everything included in the Beginner+ plan
Module 4. Advanced techniques
(Choose 3)
(Choose 3)
Statuette
PM BOX (wireless machine)
with Anna
with instructors
with Anna
with instructors
Beginner
What’s included
Beginner +
Beginner pro
The PM Bible (theory)
Practice on paper and latex
Business management and marketing
In-person practice (models)
5
5
3
Advanced techniques (models)
PM BOX
Artist statuette
*Price is listed in Kyrgyzstani soms (KGS).
*Price is listed in Kyrgyzstani soms (KGS).
*Price is listed in Kyrgyzstani soms (KGS).
Plan comparison
Pro
Star
527 000 ⊆
5990 $
395 000 ⊆
4490 $
1 311 000 ⊆
14 900 $
747 000 ⊆
8490 $
Plan
Plan
Module 5. In-person practice
(5 sessions)
(5 sessions)
Module 4. Advanced techniques (Choose 5)
Statuette
PM BOX (wireless machine)
Marketing included as a bonus
For practicing artists
Module 5. In-person practice
(10 sessions)
(10 sessions)
Module 4. Advanced techniques (Choose 7)
Statuette
PM BOX (wireless machine)
with Anna
with instructors
with Anna
with instructors
What’s included
pro
star
The PM Bible (theory)
Practice on paper and latex
Business management and marketing
In-person practice (models)
5
5
10
7
Advanced techniques (models)
PM BOX
Artist statuette
*Price is listed in Kyrgyzstani soms (KGS).
*Price is listed in Kyrgyzstani soms (KGS).
Plan comparison
Medical Beginner
Medical Beginner+
263 000 ⊆
2990 $
659 000 ⊆
7490 $
386 000 ⊆
4390 $
Plan
Plan
Module 1. The PM Bible
Module 2. Practice on paper and latex
Module 3. Marketing as a bonus
Module 4. Advanced techniques
(Choose 3)
(Choose 3)
5% discount with a diploma
5% discount with a diploma
Module 1. The PM Bible
Module 2. Practice on paper and latex
Module 5. In-person practice (5 sessions)
Statuette
PM BOX
Module 4. Advanced techniques (Choose 3)
with Anna
with instructors
What’s included
Medical Beginner
Medical Beginner+
The PM Bible (theory)
Practice on paper and latex
Business management and marketing
In-person practice (models)
3
5
3
Advanced techniques (models)
PM BOX
Artist statuette
*Price is listed in Kyrgyzstani soms (KGS).
*Price is listed in Kyrgyzstani soms (KGS).
Prices of individual components
Components
Student results
Reviews
Alina Didukh
I trained with Anna Savina in 1998. At the time, I was working as a cosmetologist and teaching makeup at a Spanish makeup school. I became interested in long-lasting makeup, and training with Anna became the starting point for my new career. Six months after completing the course, I opened my own beauty salon. Then, in 2000, I opened my own permanent makeup school...
Ekaterina Kotina
I came to Moscow to train with Anna Savina in 2021. By that time, I had already been working as a permanent makeup artist for four years. My first basic course in St. Petersburg was also based on Anna’s program and on training materials she had authored or co-authored.
That’s why I had always followed her professional work and dreamed of learning her advanced camouflage techniques...
That’s why I had always followed her professional work and dreamed of learning her advanced camouflage techniques...
Elena Pavlova
You could say a person is incredibly lucky when they find themselves in the right place at the right time...
I was lucky enough to discover not only an exciting and in-demand profession, but also true experts in permanent makeup — exceptional mentors, Anna Savina and Anna Zabolotnaya. They gave me the strong foundation and unique knowledge that changed my life.
I believe that this, together with my experience as a makeup artist, helped me start working and teaching successfully, travel the world, and, of course, meet colleagues from different countries.
It wasn’t easy to prove to myself and others that I was a true professional. But when you have a goal and genuine passion, and work and learning become a creative process, time starts working in your favor. You begin to understand what it really means to see, feel, know, and perform your craft professionally.
I am deeply grateful to my mentors, and as proof that their work was not in vain, I can now look back on the professional achievements of these productive years.
I was lucky enough to discover not only an exciting and in-demand profession, but also true experts in permanent makeup — exceptional mentors, Anna Savina and Anna Zabolotnaya. They gave me the strong foundation and unique knowledge that changed my life.
I believe that this, together with my experience as a makeup artist, helped me start working and teaching successfully, travel the world, and, of course, meet colleagues from different countries.
It wasn’t easy to prove to myself and others that I was a true professional. But when you have a goal and genuine passion, and work and learning become a creative process, time starts working in your favor. You begin to understand what it really means to see, feel, know, and perform your craft professionally.
I am deeply grateful to my mentors, and as proof that their work was not in vain, I can now look back on the professional achievements of these productive years.
I have participated as a speaker at conferences in many countries across Europe and Asia and have taught in Germany, France, and Greece.
Today, I run a successful permanent makeup training center in Krasnodar and Sochi, lead the permanent makeup section at the Beauty Show exhibition, and also serve as project director and co-founder of a center for psychology and personal growth.
When I had the opportunity to take an advanced training course with Anna personally at Pigment Club, I did everything I could to make it happen.
During the training and internship, I mastered Anna Savina’s patented camouflage and permanent facial contouring procedures, the “realistic hair stroke” technique, and many other signature methods. These techniques not only made my work easier by reducing procedure time and improving my execution, but also allowed me to raise my prices and expand the range of services I offer.
Thanks to my training with Anna Savina, I was truly able to become an international-level artist. I gained the opportunity to work abroad, became a top artist and trainer for Pigment Club in Dubai, presented Anna’s techniques at beauty exhibitions, and discovered just how limitless the world of permanent makeup really is.
During the training and internship, I mastered Anna Savina’s patented camouflage and permanent facial contouring procedures, the “realistic hair stroke” technique, and many other signature methods. These techniques not only made my work easier by reducing procedure time and improving my execution, but also allowed me to raise my prices and expand the range of services I offer.
Thanks to my training with Anna Savina, I was truly able to become an international-level artist. I gained the opportunity to work abroad, became a top artist and trainer for Pigment Club in Dubai, presented Anna’s techniques at beauty exhibitions, and discovered just how limitless the world of permanent makeup really is.
In this profession, nothing is impossible!
Russian Permanent Makeup Champion (“Eyelid Contour,” Moscow, 2010), award winner at seven regional permanent makeup championships across Russia, taking first place in three of them.
Artist working in watercolor, acrylic, and oil. Many of her works are held in private collections in Russia, Italy, the United States, and Switzerland.
Organizer of the international project “Beauty Without Borders” (“Bellezza senza frontiere,” “Beleza sem fronteiras”) across Russia, Italy, Portugal, and Brazil.
Head of the Institute of Creative Permanent Make-Up in St. Petersburg, Russia, and its branch in Lisbon, Portugal.
Certified instructor, international-level expert, and elite trainer for BIOTEK Academy in Milan and Dermomedical in Genoa, Italy.
Chief judge of permanent makeup championships within the InterUniM project in St. Petersburg.
International-level makeup artist and stylist. From 2006 to 2011, served as a jury member in the decorative cosmetics category at the Nevskie Berega beauty competition. Has worked with film and show-business celebrities, renowned film directors, music video directors, fashion designers, and photographers.
Author of articles for professional magazines.
Credentials:
Artist working in watercolor, acrylic, and oil. Many of her works are held in private collections in Russia, Italy, the United States, and Switzerland.
Organizer of the international project “Beauty Without Borders” (“Bellezza senza frontiere,” “Beleza sem fronteiras”) across Russia, Italy, Portugal, and Brazil.
Head of the Institute of Creative Permanent Make-Up in St. Petersburg, Russia, and its branch in Lisbon, Portugal.
Certified instructor, international-level expert, and elite trainer for BIOTEK Academy in Milan and Dermomedical in Genoa, Italy.
Chief judge of permanent makeup championships within the InterUniM project in St. Petersburg.
International-level makeup artist and stylist. From 2006 to 2011, served as a jury member in the decorative cosmetics category at the Nevskie Berega beauty competition. Has worked with film and show-business celebrities, renowned film directors, music video directors, fashion designers, and photographers.
Author of articles for professional magazines.
Credentials:
- Russian Permanent Makeup Champion (Moscow, 2010) and multiple winner of regional championships.
- International-level top artist with more than 20 years of professional experience and continuous development in the field.
- More than 20 years of teaching experience in Russia and abroad, with hundreds of students from different cities, countries, and continents.
- Co-author of the first Russian-Italian textbook on creative education and practice in permanent makeup, created together with the international Dermomedical Academy in Genoa, Italy.
- Named by the Brazilian magazine Pigment as one of the world’s top 10 speakers in dermopigmentation.
- Extensive experience as a makeup artist and stylist working with film and show-business celebrities.
- Judge and member of judging panels at international permanent makeup and decorative cosmetics championships.
- Chief judge of the InterUniM Championship project in St. Petersburg.
- Recipient of the “Legendary Personality and Brand” professional award.
- Trained as an architect and creator of the signature “Scanner Program” method, which allows each client to be treated according to their individual features, facial architecture, and the principles of makeup artistry.
Why
choose us
choose us
About the academy
The most comprehensive, in-depth knowledge from an industry pioneer. 30 years of experience presented in a clear, easy-to-follow format.
PM BOX — Free starter kit
Textbook and training workbooks
Marketing module included as a bonus
Professional equipment is available for purchase in our store.
Certificate and alumni club membership
Frequently asked questions
Support
At our training center, we take education very seriously. We believe that one- or two-day courses simply cannot prepare someone to become a true professional. That’s why our training programs last at least one month and include both theoretical and hands-on classes.
We’ll use GetCourse, an online learning platform where all theory lessons, video lessons, and useful materials will be organized in one convenient place. You’ll be able to return to them whenever you need.
We’ll also have a Telegram channel and group where we’ll share important updates, live sessions, podcasts, and answers to your questions.
Most importantly, you’ll become part of a community of permanent makeup artists, so you’ll never have to deal with challenges on your own.
We’ll also have a Telegram channel and group where we’ll share important updates, live sessions, podcasts, and answers to your questions.
Most importantly, you’ll become part of a community of permanent makeup artists, so you’ll never have to deal with challenges on your own.
It depends on the plan you choose. On average, access lasts from 8 months to 2 years. Downloadable materials, including text files and PDFs, are yours to keep forever.
Yes, there is a huge amount of free information online. The problem is that much of it is inaccurate, outdated, or taken from other websites without proper professional verification.
When it comes to permanent makeup, unreliable information can lead to poor technique, incorrect procedures, and unsatisfactory results.
Our training is based on the experience of a school that has been teaching since 1998. The methods have been refined through years of professional practice, work with a large number of clients, and the training of thousands of students.
You receive structured, proven knowledge that you can confidently apply in real procedures.
When it comes to permanent makeup, unreliable information can lead to poor technique, incorrect procedures, and unsatisfactory results.
Our training is based on the experience of a school that has been teaching since 1998. The methods have been refined through years of professional practice, work with a large number of clients, and the training of thousands of students.
You receive structured, proven knowledge that you can confidently apply in real procedures.
It depends on how quickly you apply what you learn. It would be unrealistic to promise that you’ll recover the cost of the course within a week.
However, if you consistently follow our recommendations, work step by step, and apply the techniques correctly, you’ll be able to improve the quality of your work, build client trust, and generate referrals through word of mouth — one of the most powerful forms of promotion in the beauty industry.
With consistent practice and guidance from our team, the course can become an investment that pays for itself over time.
However, if you consistently follow our recommendations, work step by step, and apply the techniques correctly, you’ll be able to improve the quality of your work, build client trust, and generate referrals through word of mouth — one of the most powerful forms of promotion in the beauty industry.
With consistent practice and guidance from our team, the course can become an investment that pays for itself over time.
Unfortunately, many modern schools offer the same basic information that can already be found online. Their courses often last only one to three days, which is simply not enough time to fully master permanent makeup.
Even if you’ve already trained at other schools, I’m confident that much of what you learn with us will be new and highly valuable. You’ll also gain access to advanced techniques I have developed and patented, including dark circle camouflage, nose contour camouflage, and many others.
So yes — this course can be highly beneficial for artists at any level of experience.
Even if you’ve already trained at other schools, I’m confident that much of what you learn with us will be new and highly valuable. You’ll also gain access to advanced techniques I have developed and patented, including dark circle camouflage, nose contour camouflage, and many others.
So yes — this course can be highly beneficial for artists at any level of experience.
Yes. You can purchase any course plan using an installment payment option for 3, 6, 9, 12, or 24 months.
Your minimum payment will depend on the plan you choose and the length of the installment period. Full payment terms are available on the GetCourse platform.
Your minimum payment will depend on the plan you choose and the length of the installment period. Full payment terms are available on the GetCourse platform.
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E-mail: pigment.world.pmu@gmail.com
Sole Proprietor Petchenko M.A. Tax ID (INN): 11011198140019
Registered address: 151A/2 Imanalieva St., Orto-Sai, Oktyabrsky District, Bishkek, Kyrgyz Republic
Education licence
No. Л035-01298-77/03152497, dated 9 September 2025
No. Л035-01298-77/03152497, dated 9 September 2025
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