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I’m - Anna Savina
Founder of Pigment World and an internationally recognized expert
«My journey in permanent makeup began in the 1990s, when almost no one in Russia knew about it. I started out self-taught, and today I’m an expert invited to help shape industry standards and train artists around the world»
My credentials
Traveled to 100+ countries to teach and give presentations.
Publishes the professional magazine Pigment.
Founded training centers in Russia and Italy.
One of the developers of Russia’s national standard for aesthetic tattooing.
Author of the world’s first permanent makeup textbook (4 editions).
Over 30 years in the industry.
Organized the world’s first PM congress and championship.
Received the industry’s “Oscar” in Latin America.
Developed and patented dozens of signature techniques — from under-eye dark circle correction to BabyDoll lips.
Pigment magazine
Pigment is a professional glossy magazine founded by Anna Savina in 2013. It began as an educational publication for artists and has since evolved into an honest guide to permanent makeup for clients. Issues have covered brows, lips, and dermopigmentation.
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Want to master the profession and grow alongside the best?
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Certificates and diplomas

Awards and recognition
Awards and professional recognition in the permanent makeup industry.
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E-mail: pigment.world.pmu@gmail.com
Sole Proprietor Petchenko M.A. Tax ID (INN): 11011198140019
Registered address: 151A/2 Imanalieva St., Orto-Sai, Oktyabrsky District, Bishkek, Kyrgyz Republic
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Education licence
No. Л035-01298-77/03152497, dated 9 September 2025
Educational Organisation Information
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